In 2004, Alpinestars began a partnership with Honda in the Downhill Mountain Bike World Cup and in the same year a new division dedicated to the creation and development of casual sportswear was opened in Los Angeles, and distribution in lifestyle fashion channels commences around the world.
In 2005, Greg Minnaar won the UCI Downhill Mountain Bike World Cup while the intensive development of specialist MTB apparel and protection continued before Alpinestars opened distribution of the products in its cycling collection in 2010.
Alpinestars, since its inception in 1963, is now the world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel and technical footwear. Alpinestars understands that the best design and research is achieved under extreme conditions. Our involvement in Formula 1, NASCAR, AMA and World Motocross and MotoGP has led to the creation of the most advanced technical equipment for the world racing’s top athletes.
The company employs near 500 staff worldwide with headquarters in Los Angeles, California, Northern Italy, Tokyo and Southeast Asia headquarters in Bangkok, Thailand.